Why should I Clean my Business Data?
In today’s climate it is vital that everything your business utilises is cost effective and delivers the maximum return on investment. Databases are no different.
Your customer or prospect base needs regular care and attention to maximise the opportunities to your business so you should be performing regular data cleansing processes to ensure that the data is accurate and up to date.
It is estimated that databases decay on average by a third in just 12 months. Companies move or cease business, they register with suppression services such as TPS or people leave. That’s a staggering amount of unusable data. By cleaning your database regularly it helps your business stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. Don’t waste your direct marketing budget on duplicate or unwanted mailings and data processing costs. Your creative may be industry leading, but with incomplete addressing, old contact names and irrelevant offers it can all be in vain and embarrassing to your company.
Data cleansing with infoUK ensures that you:
- Correct invalid or mis-spelt addresses and postcodes
- Identify people who have left companies and update with new contact
- Identify companies who have moved address and update their details.
- Remove companies that have ceased business
- Prevent wastage by removing duplicate entries for the same person or company
- Check telephone numbers against the TPS before making sales calls
- Enhance your data with additional telephone numbers or email addresses